Ebooks

Ebooks

Ebooks

Ebooks

Ebooks

Business Correspondence by Anonymous

1 2 3 4 5 6

A word from our supporters: File extension CUE

Business Correspondence Volume I Contents Part I-preparing To Write The Letter-chapter 1 * * * * *

* * * * * * * * * *

Part I-preparing To Write The Letter-chapter 2

Part I-preparing To Write The Letter-chapter 3

* * * * * Sources Of Material:

Part I-preparing To Write The Letter-chapter 4 * * * * *

Part Ii-how To Write The Letter-chapter 5 * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * * * * * * * * * * * * * * * * *

* * * * * Part Ii-how To Write The Letter-chapter 6 * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

Part Ii-how To Write The Letter-chapter 7 * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * Part Iii-style-making The Letter Readable-chapter 8 * * * * *

* * * * * * * * * *

Part Iii-style-making The Letter Readable-chapter 9

* * * * * * * * * * * * * * * * * * * *

Part Iii-style-making The Letter Readable-chapter 10

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * *

Part Iii-style-making The Letter Readable-chapter 11 * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * *

Part Iv-the Dress Of A Business Letter-chapter 12 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 13 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 14 * * * * *

* * * * * * * * * *

Part Iv-the Dress Of A Business Letter-chapter 15 * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * * * * * * *

Part V-writing The Sales Letter-chapter 16 * * * * *

* * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * *

Part V-writing The Sales Letter-chapter 17 * * * * *

* * * * * * * * * * * * * * *

How To Increase Your Advertising Receipts

* * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * The Inquiry Bringing Letter * * * * * * * * * *

Part V-writing The Sales Letter-chapter 18 * * * * *

* * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * * What Will Make Reply Effective * * * * *

Part V-writing The Sales Letter-chapter 19 * * * * *

* * * * * * * * * *

Part V-writing The Sales Letter-chapter 20 * * * * *

Part V-writing The Sales Letter-chapter 21. * * * * *

* * * * * Scheme 1-a Special Price For A Limited Period * * * * *

* * * * * * * * * * * * * * * Mammoth Illustrated Catalog

* * * * * Scheme 4-cut Prices In Exchange For Names Scheme 5-the Special "introductory Price" * * * * * * * * * *

* * * * * Scheme 8-the Free Trial Offer * * * * * Scheme 9-the "your Money Back" Offer

* * * * * Scheme 10-the Discount For Cash * * * * * * * * * * Scheme 11-the First Installment As A "deposit"

Scheme 12-sending Goods For Inspection * * * * * Scheme 13-the Expense Versus The Investment Argument Scheme 14-the Return Postal Filled In For Mailing

* * * * * Johnson Dye Company Boston, Mass. Sign Very Plainly Cents

Part Vi-the Appeal To Different Classes-chapter 22 * * * * *

* * * * * * * * * *

* * * * * * * * * * How Different Arguments Appeal To Women * * * * *

* * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * *

* * * * * * * * * * Part Vi-the Appeal To Different Classes-chapter 23

* * * * * * * * * *

* * * * * * * * * * * * * * * How Different Arguments Appeal To Men

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * * * * * * * * * * *

* * * * * Part Vi-the Appeal To Different Classes-chapter 24 * * * * *

* * * * * How Different Arguments Appeal To Farmers * * * * *

* * * * * Cost Of Retail Plan Cost Of Our Plan * * * * *

Produced by Andrea Ball, Charles Franks, Juliet Sutherland, and the Online Distributed Proofreading Team

BUSINESS CORRESPONDENCE

VOLUME I

HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_

CONTENTS

BUSINESS CORRESPONDENCE VOLUME I

PART I _Preparing to Write the Letter_ CHAPTER 1: What You Can Do With a Postage Stamp 2: The Advantages of Doing Business by Letter 3: Gathering Material and Picking Out Talking Points 4: When You Sit Down to Write

PART II _How to Write the Letter_ 5: How to Begin a Business Letter 6: How to Present Your Proposition 7: How to Bring the Letter to a Close

PART III _Style--Making the Letter Readable_ 8: "Style" in Letter Writing--And How to Acquire It 9: Making the Letter Hang Together 10: How to Make Letters Original 11: Making the Form Letter Personal

PART IV _The Dress of a Business Letter_ 12: Making Letterheads and Envelopes Distinctive 13: The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15: Making Letters Uniform in Appearance

PART V _Writing the Sales Letter_ 16: How to Write the Letter That Will "Land" the Order 17: The Letter That Will Bring An Inquiry 18: How to Close Sales by Letter 19: What to Enclose With Sales Letters 20: Bringing in New Business by Post Card 21: Making it Easy for the Prospect to Answer

PART VI _The Appeal to Different Classes_ 22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers

What You Can _Do_ With a POSTAGE STAMP

PART I--PREPARING TO WRITE THE LETTER--CHAPTER 1

_Last year [1910] fifteen billion letters were handled by the post office--one hundred and fifty for every person. Just as a thousand years ago practically all trade was cash, and now only seven per cent involves currency, so nine-tenths of the business is done today by letter while even a few decades ago it was by personal word. You can get your prospect, turn him into a customer, sell him goods, settle complaints, investigate credit standing, collect your money_--ALL BY LETTER. _And often better than by word of mouth. For, when talking, you speak to only one or two; by letter you can talk to a hundred thousand in a sincere, personal way. So the letter is the_ MOST IMPORTANT TOOL _in modern business--good letter writing is the business man's_ FIRST REQUIREMENT.

* * * * *