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Business Correspondence by Anonymous

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Business Correspondence Volume I Contents Part I-preparing To Write The Letter-chapter 1 * * * * *

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Part I-preparing To Write The Letter-chapter 2

Part I-preparing To Write The Letter-chapter 3

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Part I-preparing To Write The Letter-chapter 4 * * * * *

Part Ii-how To Write The Letter-chapter 5 * * * * *

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* * * * * Part Ii-how To Write The Letter-chapter 6 * * * * *

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Part Ii-how To Write The Letter-chapter 7 * * * * *

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* * * * * Part Iii-style-making The Letter Readable-chapter 8 * * * * *

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Part Iii-style-making The Letter Readable-chapter 9

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Part Iii-style-making The Letter Readable-chapter 10

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Part Iii-style-making The Letter Readable-chapter 11 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 12 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 13 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 14 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 15 * * * * *

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Part V-writing The Sales Letter-chapter 16 * * * * *

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Part V-writing The Sales Letter-chapter 17 * * * * *

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How To Increase Your Advertising Receipts

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* * * * * The Inquiry Bringing Letter * * * * * * * * * *

Part V-writing The Sales Letter-chapter 18 * * * * *

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* * * * * * * * * * * * * * * What Will Make Reply Effective * * * * *

Part V-writing The Sales Letter-chapter 19 * * * * *

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Part V-writing The Sales Letter-chapter 20 * * * * *

Part V-writing The Sales Letter-chapter 21. * * * * *

* * * * * Scheme 1-a Special Price For A Limited Period * * * * *

* * * * * * * * * * * * * * * Mammoth Illustrated Catalog

* * * * * Scheme 4-cut Prices In Exchange For Names Scheme 5-the Special "introductory Price" * * * * * * * * * *

* * * * * Scheme 8-the Free Trial Offer * * * * * Scheme 9-the "your Money Back" Offer

* * * * * Scheme 10-the Discount For Cash * * * * * * * * * * Scheme 11-the First Installment As A "deposit"

Scheme 12-sending Goods For Inspection * * * * * Scheme 13-the Expense Versus The Investment Argument Scheme 14-the Return Postal Filled In For Mailing

* * * * * Johnson Dye Company Boston, Mass. Sign Very Plainly Cents

Part Vi-the Appeal To Different Classes-chapter 22 * * * * *

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* * * * * * * * * * How Different Arguments Appeal To Women * * * * *

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* * * * * * * * * * Part Vi-the Appeal To Different Classes-chapter 23

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* * * * * * * * * * * * * * * How Different Arguments Appeal To Men

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* * * * * Part Vi-the Appeal To Different Classes-chapter 24 * * * * *

* * * * * How Different Arguments Appeal To Farmers * * * * *

* * * * * Cost Of Retail Plan Cost Of Our Plan * * * * *

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SOURCES OF MATERIAL:

/ 1. SOURCES / 1. RAW MATERIALS --| 2. QUALITY | | 3. SUPPLY | \ 4. PRICE | | / 1. CAPACITY OF PLANT | PLANT | | 2. NEW EQUIPMENT | 2. PROCESSES OF --| 3. TIME SAVING | MANUFACTURE | DEVICES | \ 4. IMPROVED METHODS /- 1. THE HOUSE------| | | / 1. METHODS OF | | | SALESMEN | | 3. KNOWLEDGE OF --| 2. POLICY OF | | DEPARTMENTS | CREDIT DEPT. | | | 3. CONDITIONS IN | | | RECEIVING & | | \ SHIPPING DEPTS. | | | | 4. KNOWLEDGE OF | | COSTS | | | | 5. STATUS OF / 1. CREDIT | | CUSTOMER'S --| STANDING | | ACCOUNT | 2. GROWING | | \ BUSINESS | | | | / 1. OLD LETTERS | | | 2. ADVERTISEMENTS | | 6. DOCUMENTS --| 3. BOOKLETS, | | | CIRCULARS, ETC. | | \ 4. TESTIMONIALS | | | | / 1. ACQUAINTANCES | | | OF OFFICERS | \ 7. PERSONNEL OF --| 2. INTERESTS & | FIRM | RELATIONS | \ OF OFFICERS | | / 1. CHARACTER OR |- 2. THE CUSTOMERS--| KIND OF BUSINESS | | | | 2. SIZE OF BUSINESS | | | | 3. LENGTH OF TIME | | IN BUSINESS | | SOURCES | 4. LOCATION & LOCAL OF | CONDITIONS MATERIAL | | | 5. COMPETITION | | | | 6. STANDING WITH | | CUSTOMERS | | | | 7. METHODS & POLICIES | | | | 8. HOBBIES & PERSONAL | \ PECULIARITIES | | / 1. QUALITY | / 1. GOODS --| 2. EXTENT OF LINES | | \ 3. NEW LINES | | | | / 1. TERMS | | 2. POLICIES --| 2. TREATMENT OF | | \ CUSTOMERS | | |- 3. COMPETITORS----| / 1. SIZE OF PLANT | | 3. CAPACITY --| 2. EQUIPMENT | | | 3. FACILITIES FOR | | \ HANDLING ORDER | | | | / 1. NEW CAMPAIGNS | \ 4. METHODS --| 2. ADVERTISING | \ 3. AGGRESSIVENESS | | / 1. METHODS | | |- 4. OTHER METHODS--| 2. ADVERTISING | (NOT | | COMPETITORS) \ 3. SALES CAMPAIGNS | | / 1. METHODS | / 1. SUPPLY HOUSES --\ 2. CAPACITY | | | | 2. GENERAL MARKET \- 5. MISCELLANEOUS--| CONDITIONS | | 3. CURRENT EVENTS | | 4. ADVERTISING IN \ GENERAL MAGAZINES