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Business Correspondence by Anonymous

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Business Correspondence Volume I Contents Part I-preparing To Write The Letter-chapter 1 * * * * *

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Part I-preparing To Write The Letter-chapter 2

Part I-preparing To Write The Letter-chapter 3

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Part I-preparing To Write The Letter-chapter 4 * * * * *

Part Ii-how To Write The Letter-chapter 5 * * * * *

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* * * * * Part Ii-how To Write The Letter-chapter 6 * * * * *

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Part Ii-how To Write The Letter-chapter 7 * * * * *

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* * * * * Part Iii-style-making The Letter Readable-chapter 8 * * * * *

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Part Iii-style-making The Letter Readable-chapter 9

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Part Iii-style-making The Letter Readable-chapter 10

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Part Iii-style-making The Letter Readable-chapter 11 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 12 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 13 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 14 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 15 * * * * *

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Part V-writing The Sales Letter-chapter 16 * * * * *

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Part V-writing The Sales Letter-chapter 17 * * * * *

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How To Increase Your Advertising Receipts

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* * * * * The Inquiry Bringing Letter * * * * * * * * * *

Part V-writing The Sales Letter-chapter 18 * * * * *

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* * * * * * * * * * * * * * * What Will Make Reply Effective * * * * *

Part V-writing The Sales Letter-chapter 19 * * * * *

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Part V-writing The Sales Letter-chapter 20 * * * * *

Part V-writing The Sales Letter-chapter 21. * * * * *

* * * * * Scheme 1-a Special Price For A Limited Period * * * * *

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* * * * * Scheme 4-cut Prices In Exchange For Names Scheme 5-the Special "introductory Price" * * * * * * * * * *

* * * * * Scheme 8-the Free Trial Offer * * * * * Scheme 9-the "your Money Back" Offer

* * * * * Scheme 10-the Discount For Cash * * * * * * * * * * Scheme 11-the First Installment As A "deposit"

Scheme 12-sending Goods For Inspection * * * * * Scheme 13-the Expense Versus The Investment Argument Scheme 14-the Return Postal Filled In For Mailing

* * * * * Johnson Dye Company Boston, Mass. Sign Very Plainly Cents

Part Vi-the Appeal To Different Classes-chapter 22 * * * * *

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* * * * * * * * * * How Different Arguments Appeal To Women * * * * *

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* * * * * * * * * * Part Vi-the Appeal To Different Classes-chapter 23

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* * * * * * * * * * * * * * * How Different Arguments Appeal To Men

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* * * * * Part Vi-the Appeal To Different Classes-chapter 24 * * * * *

* * * * * How Different Arguments Appeal To Farmers * * * * *

* * * * * Cost Of Retail Plan Cost Of Our Plan * * * * *

Such is the suit I offer to have made for you.

But there is to be no increased cost to you for this special service. The price of every REPUBLIC Made-to-Measure Suit is plainly stated under its description in our Style Book. That is all you'll have to pay.

If you wish you can have a dressmaker take your measurements and we will pay her for her trouble, as explained on the enclosed Dressmaker's Certificate. Please read this certificate.

"Now, what am I to do?" you ask. Simply send your order to me personally. Just say, "Make my suit as you agree in your letter."

Now if you wish other samples or information, write to me personally and I will take care of it for you. But, the sooner you get yojir order to me the better.

Please consider that we, at the REPUBLIC, will always be glad to be of service to you. I, especially, will be pleased to have the opportunity of making you a suit of which you can be proud and of which we will be glad to have you say, "This is a REPUBLIC Suit."

Shall I hear from you soon?

Yours very respectfully, [Signature: G. L. Lawrence]

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This letter was sent out on very tasty tinted stationery. It was written by someone who understood the subtle processes of the feminine mind. In the first place the lady is flattered because the sales manager himself writes to her and offers to give her order his personal attention. Surely an opportunity to secure the very best suit the house can turn out!

"It is the difference of _QUALITY_, of genius in its cutting, that I want your friends and neighbors to see and admire in your suit." No fulsome flattery here; it is so delicately introduced that it appears entirely incidental, but the shaft strikes home. There is just enough left unsaid to stir the imagination. The logic and the matter-of-fact argument that would appeal to the man gives way to suggestion and persuasion and the necessity for prompt action is tactfully inserted at the proper place.

In another letter from the same house the prospect was impressed by the great care used in making up garments:

"In order that your measurements may be taken exactly right, we send you with this letter a 'Republic' Tape Measure. This is the same kind that our cutters use and it is entirely accurate.

"We send this tape measure to you because we want to avoid the least possibility of variation in your measurements. We want to make your suit perfect, and we will personally see to every detail of its making."

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