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Business Correspondence by Anonymous
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A word from our supporters: File extension WIDGET | Or, trained by the sales manager upon his men, letters keep them in touch with the house and key up their loyalty. With regular and special letters, the sales manager is able to extend his own enthusiasm to the farthest limits of his territory. So in every phase of selling, the letter makes it possible for you to keep your finger constantly upon the pulse of trade. If you are a wholesaler or manufacturer, letters enable you to keep your dealers in line. If you are a retailer, they offer you a medium through which to keep your customers in the proper mental attitude toward your store, the subtle factor upon which retail credit so largely depends. If you sell on instalments, letters automatically follow up the accounts and maintain the inward flow of payments at a fraction of what any other system of collecting entails. Do you have occasion to investigate the credit of your customers? The letter will quietly and quickly secure the information. Knowing the possible sources of the data you desire you can send forth half a dozen letters and a few days later have upon your desk a comprehensive report upon the worth and reliability of almost any concern or individual asking credit favors. And the letter will get this information where a representative would often fail because it comes full-fledged in the frankness and dignity of your house. Does your business involve in any way the collecting of money? Letters today bring in ten dollars for every one that collectors receive on their monotonous round of homes and cashiers' cages. Without the collection letter the whole credit system would be toppling about our ears. * * * * *SELLS GOODS DIRECT TO CONSUMERS TO DEALERS TO AGENTS BUILDS UP LISTS SECURES NAMES ELIMINATES DEAD WOOD CLASSIFIES LIVE PROSPECTS THROUGH CONSUMERS CREATES DEMAND DIRECTS TRADE SHOWS POSSIBLE PROFIT INTRODUCES NEW LINES EDUCATES TRADE INTRODUCES BACKS UP KEEPS LINED UP DRUMS UP TRADE HOLDS CUSTOMERS DEVELOPS NEW BUSINESS INSTRUCTION ABOUT GOODS ABOUT TERRITORY ABOUT PROSPECTS HOW TO SYSTEMIZE WORK GINGER TALES INSPIRES CONFIDENCE SECURES CO-OPERATION PROMOTES LOYALTY MERCANTILE ACTS - RETAIL ACTS - INSTALLMENT ACTS - PETTY ACTS PERSUASION EMPHASIZE HOUSE POLICY EMPHASIZE ADVANTTAGAE OF GOODS ESTABLISHMENT OF FORCED COLLECTIONS COST OF FORCED COLLECTIONS CASH-UP PROPOSITION EXTENSION OF ACCOMMODATION THROUGH THREATS OF SUIT OF SHUTTING OFF CREDIT OF WRITING TO REFERENCES THROUGH LEGAL AVENUES THROUGH LEGAL AGENCIES HOUSE COLLECTION BUREAUS REGULAR COLLECTION BUREAUS THROUGH ATTORNEYS SUPPLIES PERSONAL CONTACT SHOWS INTEREST IN CUSTOMER WINS CONFIDENCE DEVELOPS RE-ORDER SCHEMES BUILDS UP STEADY TRADE ADJUSTS INVESTIGATES MAKES CAPITAL OUT OF COMPLAINTS WINS BACK CUSTOMERS GIVES PERSONALITY TO BUSINESS BUILDS UP GOOD WILL PAVES WAY FOR NEW CUSTOMERS _The practical uses of the business letter are almost infinite: selling goods, with distant customers, developing the prestige of the house--there is handling men, adjusting complaints, collecting money, keeping in touch scarcely an activity of modern business that cannot be carried on by letter_ * * * * *Do you find it necessary to adjust the complaint of a client or a customer? A diplomatic letter at the first intimation of dissatisfaction will save many an order from cancellation. It will soothe ruffled feelings, wipe out imagined grievances and even lay the basis for firmer relations in the future. |