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Business Correspondence by Anonymous

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Business Correspondence Volume I Contents Part I-preparing To Write The Letter-chapter 1 * * * * *

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Part I-preparing To Write The Letter-chapter 2

Part I-preparing To Write The Letter-chapter 3

* * * * * Sources Of Material:

Part I-preparing To Write The Letter-chapter 4 * * * * *

Part Ii-how To Write The Letter-chapter 5 * * * * *

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* * * * * Part Ii-how To Write The Letter-chapter 6 * * * * *

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Part Ii-how To Write The Letter-chapter 7 * * * * *

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* * * * * Part Iii-style-making The Letter Readable-chapter 8 * * * * *

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Part Iii-style-making The Letter Readable-chapter 9

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Part Iii-style-making The Letter Readable-chapter 10

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Part Iii-style-making The Letter Readable-chapter 11 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 12 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 13 * * * * *

Part Iv-the Dress Of A Business Letter-chapter 14 * * * * *

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Part Iv-the Dress Of A Business Letter-chapter 15 * * * * *

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Part V-writing The Sales Letter-chapter 16 * * * * *

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Part V-writing The Sales Letter-chapter 17 * * * * *

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How To Increase Your Advertising Receipts

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* * * * * The Inquiry Bringing Letter * * * * * * * * * *

Part V-writing The Sales Letter-chapter 18 * * * * *

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* * * * * * * * * * * * * * * What Will Make Reply Effective * * * * *

Part V-writing The Sales Letter-chapter 19 * * * * *

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Part V-writing The Sales Letter-chapter 20 * * * * *

Part V-writing The Sales Letter-chapter 21. * * * * *

* * * * * Scheme 1-a Special Price For A Limited Period * * * * *

* * * * * * * * * * * * * * * Mammoth Illustrated Catalog

* * * * * Scheme 4-cut Prices In Exchange For Names Scheme 5-the Special "introductory Price" * * * * * * * * * *

* * * * * Scheme 8-the Free Trial Offer * * * * * Scheme 9-the "your Money Back" Offer

* * * * * Scheme 10-the Discount For Cash * * * * * * * * * * Scheme 11-the First Installment As A "deposit"

Scheme 12-sending Goods For Inspection * * * * * Scheme 13-the Expense Versus The Investment Argument Scheme 14-the Return Postal Filled In For Mailing

* * * * * Johnson Dye Company Boston, Mass. Sign Very Plainly Cents

Part Vi-the Appeal To Different Classes-chapter 22 * * * * *

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* * * * * * * * * * How Different Arguments Appeal To Women * * * * *

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* * * * * * * * * * Part Vi-the Appeal To Different Classes-chapter 23

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* * * * * * * * * * * * * * * How Different Arguments Appeal To Men

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* * * * * Part Vi-the Appeal To Different Classes-chapter 24 * * * * *

* * * * * How Different Arguments Appeal To Farmers * * * * *

* * * * * Cost Of Retail Plan Cost Of Our Plan * * * * *

If you are not enthusiastic over its excellence I shall feel greatly disappointed. So many discriminating pipe smokers in all sections are praising it that it makes me believe that in "The Aristocrat of Smoking Tobacco" I have produced an article that is in fact the best tobacco money can buy.

Royal Mixture is all pure tobacco, and the cleanest, best-cured and finest leaf that the famous Piedmont section of North Carolina can produce. The quality is there, and will be kept as long as it is offered for sale. Depend upon that.

The more you smoke Royal Mixture the better you'll like it. This is not true of the fancy-named mixtures which owe their short-lived popularity to pretty labels, fancy tin boxes and doctored flavors. I give you quality in the tobacco instead of making you pay for a gold label and tin box.

The only way to get it is by ordering from me. Royal Mixture goes right from factory to your pipe--you get it direct, and know you are getting it just right, moist and fresh.

Right now, TO-DAY, is the time to order. A supply of Royal Mixture costs so little and means so much in pipe satisfaction that every hour of delay is a loss to you. It's too good to do without. Money refunded promptly if you are not satisfied!

If it is not asking too much of you, I would like to hear within a day or two just how the tobacco suits you. Will you not write me about it? Be critical, as I desire your candid opinion.

Respectfully yours, [Signature: Wallace E. Lee]

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_The letter is here rewritten, making it interesting from the first line to the last. It makes one feel that Royal Mixture is something unusually good_

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Second, be sure you _answer_ the inquiry--every point in it. You know how provoked you are when you ask a question and the correspondent in replying fails to answer. Be sure you answer all the questions of the inquiries you handle. Give letters a final reading, to be sure. It is often advisable to quote the inquirer's questions or to use side-heads so he will understand you refer to the questions he asked.

For example, suppose a real estate agent receives an inquiry about a farm. The inquiry can be clearly answered by adopting a style like this:

We are very glad to give you details about the Abbott farm in Prescott County.

LOCATION.--This farm is on the macadam road between Frederick and Whittsville, three miles from Frederick. There is a flag station on the D. & L. railroad one and a quarter miles from the farm gate on the macadam road.

TRANSPORTATION FACILITIES.--There are six trains a day on the D. & L. road that will stop at the flag station mentioned. These trains give a four-hour service to Baltimore.